Last week I read about Microsoft's Surface tablet here. Naturally some see it as Microsoft's attempt at emulating the success of Apple's iPad. Some see it as Microsoft copying Google's Nexus strategy. I see it as the piece of software that will make or break Microsoft. Whatever it is, hardly a day goes by nowadays that I don't read something about Windows 8; it is THAT big.
It is no secret that the future of the consumer technology lies in connected mobile devices. Handhelds. Before his death Steve Jobs went as far as declaring a post-PC world. Data collected last year had shown for first time that smartphone sales globally has surpassed PCs and soon the combined sales of mobile devices, smartphones and tablets will overwhelm PCs by million if not billions! I mean, just look at Fujitsu's Lifebook 2013 concept; who would buy PCs any more with this... AUTOBOT around?
The post-PC world needs an ubiquitous OS that can exist cross-platform. I like to think that Google has a real competitor in the mobile space in the form of Chrome OS and Android. Google's acquisition of Motorola recently plus Intel and Motorola's partnership to introduce Intel's smartphone for US market formed an image at the back of my mind; a Motorola Atrix with Chrome OS as its webtop OS running on both ARM and x86 architecture. Apparently I'm not alone.
Technology moved at a blinding pace in the space of 10 years. Within just 10 years, status quos changed. Palm died, RIM's Blackberry rose and fell, Apple soared, ARM became mainstream, AMD married ATI, Google's Android and Samsung beat Nokia, and Intel somehow found ways to rise from somewhere down below to be literally everywhere... (wait a minute... hey, I think Intel is the real winner here as even Apple uses their chips now!)
Within 10 years, Microsoft found themselves dethroned not by a single competitor but by multiple segments and ecosystems. They absolutely need Windows 8 to remain relevant. They need Windows 8 to be the ubiquitous OS that can be everywhere to fight the battles in an increasingly convergent world where PCs are no longer the 'in' thing. Heck, nowadays apps and casual games like Mafia Wars and Draw Something that were such hits on social networks don't even need Windows to run!
The post-PC world needs an ubiquitous OS that can exist cross-platform. I like to think that Google has a real competitor in the mobile space in the form of Chrome OS and Android. Google's acquisition of Motorola recently plus Intel and Motorola's partnership to introduce Intel's smartphone for US market formed an image at the back of my mind; a Motorola Atrix with Chrome OS as its webtop OS running on both ARM and x86 architecture. Apparently I'm not alone.
Technology moved at a blinding pace in the space of 10 years. Within just 10 years, status quos changed. Palm died, RIM's Blackberry rose and fell, Apple soared, ARM became mainstream, AMD married ATI, Google's Android and Samsung beat Nokia, and Intel somehow found ways to rise from somewhere down below to be literally everywhere... (wait a minute... hey, I think Intel is the real winner here as even Apple uses their chips now!)
Within 10 years, Microsoft found themselves dethroned not by a single competitor but by multiple segments and ecosystems. They absolutely need Windows 8 to remain relevant. They need Windows 8 to be the ubiquitous OS that can be everywhere to fight the battles in an increasingly convergent world where PCs are no longer the 'in' thing. Heck, nowadays apps and casual games like Mafia Wars and Draw Something that were such hits on social networks don't even need Windows to run!
I do think the magnitude of failure would be even greater than the infamous Vista.